Transform your dojo. Grow your profit.

Change your life.

We help martial arts school owners transform their dojos into profitable 6 and 7 Figure businesses.

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DO YOU STRUGGLE WITH...

Generating Consistent Leads

We can help fill your school with new leads that become students.

Adding New Student Enrollments

Our methods help school owners easily convey the value of their programs and enroll more students.

Keeping Students

Let us show you how we stop cancellations in their tracks and keep students training for years.

Expanding Programs

Learn our signature method to expand your programming and profits.

Developing Current and Future Staff

Teach the classes you want when you want and build a reliable team that loves where they work.

Scaling Profit

Keep more of the money you generate and build wealth for your family and your team.

The 7 Figure Dojo Difference

Join the program transforming martial arts schools around the world.

ABOUT THE 7 FIGURE DOJO PROGRAM

Here's what's inside...

Are you a martial arts school owner looking to inspire your students and reach new heights of success in your business?

You've come to the right place.

Our programs are designed to help you tap into your full potential as a leader and business owner, and reach new levels of financial success.

With the help of our experienced team of coaches and industry experts, you'll learn strategies for attracting and retaining students, streamlining your operations, and maximizing your profits.

You have the power to make your martial arts school thrive - join the 7FD family today and let us help you achieve your dreams.

Together, we can create a bright future for your school and your students.

Speak to one of our Program Advisors today and start building the future you deserve.

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Pricing

7 Figure Dojo Secrets

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Support and guidance for martial arts business owners

Ask for advice and share experiences across the industry

Low cost marketing to grow your dojo

Training sessions with industry experts

7 Figure Dojo Framework Course

Discover the same framework that led to 7 Figures in our own martial arts school

only $4.97

During Pre-Sell ONLY!

7 Figure Dojo Framework Course to build your own 7 Figure Dojo

Breakdown of our High Value-High Profit Enrollment System

BONUS: 7 Figure Dojo Local Marketing Trainings

BONUS: 7 Figure Dojo Sales Trainings

BONUS: 3 Dojo Case Studies

7 Figure Dojo Program

Business Coaching

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7 Figure Dojo Success Academy for Owners

1 o 1 Program Pricing Refinement

Done-For-You Lead Generation

Done-For-You Phone Call and Texting Scripts

Done-For-You Objection Handling Scripts

Weekly Leadership, Sales and Marketing Masterclasses for You and Team

Client Only Slack Communication Channel

Unlimited 1:1 Coaching

Meet Our Founder

Jennifer Waters

Jennifer and her family took their small martial arts school from 50 students and a few thousand dollars in revenue to an impressive $1,000,000 in just under 4 years.

After hitting the 7 Figure mark for over a decade, the pandemic of 2020 challenged martial arts schools all over the world.

During this uncertain time, school owners from around the globe reached out to Jennifer and her father, Tommy Seigler, for guidance on how to not just survive, but thrive under these difficult circumstances.

This inspired the creation of the 7 Figure Dojo program for martial arts school owners.

Now, Jennifer and her team help martial arts school owners from around the world transform their dojos into profitable businesses that provide a legacy for their families and students.

Through their hard work and dedication, these school owners are able to turn their passions into profitable, successful ventures.

TAKE A FRESH LOOK AT HOW WE DO BUSINESS

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It really works!

We have clients across the globe getting new students and growing their profit in every style you can imagine:

Karate

Brazilian Jiu-Jitsu

Krav Maga

Tae Kwon Do

Muy Thai

Sambo

Kung Fu

Filipino Arts

Shotokan

Kempo

Submission Grappling

Aikido

and the list goes on...

Working with martial arts schools across the world!

We Started a YouTube Channel

Our goal was simple. Provide school owners with an easy way to grow their martial arts school and provide real advice that all the "guru's" keep behind expensive coaching.

TIPS & UPDATES

Recent Articles

Do you find it hard to keep your employees excited and motivated about work?

HOW TO KEEP YOUR MARTIAL ARTS STAFF MOTIVATED

February 14, 20234 min read

HOW TO KEEP YOUR MARTIAL ARTS STAFF MOTIVATED

Do you struggle to keep your team, employees and instructors excited and motivated about work? Jennifer Waters, the sales and systems sensei, shares 3 helpful tips to deal with this issue. “I remember looking at our own methods before we turned into a booming seven-figure martial arts school” says Waters, “and realizing that there are ways to incentivize my team without promising large bonuses.” Building that team is not rocket science, but if you put a few components together, you’re bound to have a happier team.

The first method to get the team incentivized is, have a 90-day window anytime you bring on a new instructor. This window must have a few very clear objectives that you need to achieve with that employee. In those ninety days, what is it that you want that new instructor to do, to learn, and to be like? They need to have focus points that you will be taking them through on a daily basis and a weekly basis that they are trying to reach, and break that down into 3 periods within that ninety day window, i.e., periods of 30 days. At the end of every one of these 30 day periods, you sit down and have an honest conversation together, where you can give them a feedback, whether positive or negative, and likewise, the new employee get to be honest with you about whether or not they want to keep doing the job on the agreed terms. By having this open and honest conversation about how you feel about them as an employee and how they feel about that job every month during the first ninety days, you will get way better results and employees that are motivated far longer, and it also starts this cadence of communication which helps it to go a lot smoother in the future when you need to communicate to this team member.

The next thing to do after implementing this 90-day window is to have some type of ranking. You need to have some type of differentiation levels for your instructors. The reason why Waters instituted this method in her flagship school is that there is a huge amount of open space between someone titled an assistant instructor and someone titled an instructor. For example, an assistant instructor who is sixteen years old and an assistant instructor who is twenty-five years old could be totally different in terms of their responsibilities and such. So having different levels of assistant instructor is very helpful and additionally, having certain specifications that they need to achieve to get to that level is even more convenient. The same applies to instructors: there is a big difference between an instructor who has been teaching large volumes of students for years, versus an instructor who has been teaching a small volume of students for years. Because of this difference, you need to have different levels of instructors because they are going to have very different experience levels, depending upon if they are able to work with kids, teenagers, or adults. All of these variations are very important so having those different levels is necessary.

The third method is to have evaluations of employees’ success in every 6 months, instead of every year. Then tie those six month increments into where they are on achieving those levels of employment, i.e., how are they moved up as an assistant instructor for example. Just because they are showing up to work does not mean that they are eligible to be promoted to the next level, the same way that showing up to class does not mean you can automatically earn a new belt rank. It is going to depend upon whether or not that employee is actually putting in the work to level up. Of course, it is essential the employees know the criteria or the minimum requirements to move up to that next level, just as it is with a student earning the next belt rank.

A bonus tip to motivate the team is to host a minimum of a monthly training which includes leadership development, martial arts, and also something that will show them your vision for the future.

Putting all three of these methods together and the bonus tip as well, you are going to see a much more harmonious outcome with your team. Tying in all of these elements will help you keep a motivated and extremely engaged team working for you and helping to change the lives of your students.


For more information, check out the video.


Martial Arts Staff MotivationInspiring Martial Arts StaffMartial Arts Staff RetentionMaximizing Martial Arts Productivity
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